As the fifth largest city in Brabant, Helmond is closely connected to Eindhoven, and with that comes an important position in the Brainport region. Helmond is traditionally thought of as an international textiles city, but now with the Automotive Campus can justifiably claim to be a leading international knowledge centre in the field of automotive engineering. From this, the city is creating a new identity for itself, and is rapidly modernising.
The city offers beautiful architecture, while Helmond Castle and the surrounding countryside (De Peel) offer a beautiful glimpse into the rustic past. Helmond is a city that is perfect for business meetings. In the Castle and in the Cocoa Factory, the past and the future come together. There are several good conference hotels, and the Automotive House in particular offers a beautiful glimpse into the future with outstanding facilities for events, meetings and functions.